Creative Direction. Directing. Design. Motion
We worked with major US broadcaster CBS on a series of new season promo IDs dubbed the ‘CBS Eyecon Image Campaign’.
CBS EyeCon Campaign
Studio - The DMCI
Directing - Kin
Design - Kin
Animation - Kin
Illustration - Ty Mattson
Audio - Dave Barnaby
Having seen our highly awarded FOX CLASSICS IDs, CBS was inspired to develop something similar for the launch of their summer season programming.
A bold, new direction for the CBS brand, the spots featuring animated iconic illustrations by Ty Mattson, derived from shows such as Big Bang Theory, NCIS, CSI and 2 And A Half Men, were deemed risky for the American market. But based on the rapturous reception within CBS and the subsequent successful on-air campaign launch, the fears were misplaced.
We created a 60-second hero ident, two 30 second and ten 10-second programme-specific animations showcasing the best of the new season CBS lineup.
This campaign went on to receive World Gold Promax for Art Direction and Design, along with a Silver and Bronze for Marketing Campaign and Promotional Campaign.