We directed three Premium Fashion Brand films for Westfield's Autumn Winter Collection based around the themes of Ladylike, Sixties and Print Clash.
Westfield A/W Collection
Direction - Kin
Producer - Belinda Mayne
DP - Jan Reichle
Edit - Kin
Music Composition - Brendan Woithe
Audio Design - Brendan Woithe
As part of Westfield’s multi-platform Autumn/Winter Fashion Brands Campaign we directed three fashion films as well as a variety of HOW TO and Fashion Focused content pieces.
The three Premium Fashion spots – Ladylike, 60’s and Print Clash feature choreographed scenarios paying tribute to a variety of eras and the Westfield Fashion Brands inspired by them.
The campaign included a mix of bespoke sets and choreography developed for them. A 60’s inspired dance routine featured a giant, purpose-built revolving record player. Mirrored walls 'reflected' mirrored choreography and bold fashion prints whilst another spot occurred entirely within a purpose-built elevator reminiscent of the ‘Mad Men’ era.
The large-scale production was shot over 2 action-packed days requiring ninja-like organisation and strong, decisive direction. Our 3 dancers excelled at the choreography, developed by choreographer Leah Howard.