Branding. Design. Motion.
SBS Australia asked us to rebrand and relaunch World Movies, the home of international and independent films. The channel features foreign language films, documentaries and independent cinema.
SBS World Movies
Digital & Social Toolkit
We worked with SBS Australia to brand and launch World Movies into their platform of channels. Being the home of international and independent films we explored a visual identity that strongly referenced this offering of foreign language, art-house, indie and cult classic cinema. The aim was to be bold, striking and sophisticated, with deliberate reference to the art of filmmaking. At the same time, the branding required a flexible design language with working graphic toolkits that enabled cohesive brand expression across all platforms and systems.