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SBS Australia


Channel Branding. Design. Motion.


SBS Australia needed to bring their branding and graphics toolkits into a more sophisticated space whilst solving multiple aesthetic, function and usage challenges. Fortunately, this is what we do.

SBS Channel Refresh

Creative Direction

Channel Branding

Motion Toolkit

Print Expressions

Digital Expressions

Design Guidance


Creative Direction - Kin

Design - Kin

Motion - Kin


SBS Australia needed help to revive its branding expressions and solve a mixture of issues related to the practical function and ongoing usage of the aesthetic and brand communications on-air and off. We worked with the team to identify the weaknesses and problematic systems, and over time developed a cohesive and functional brand kit that stayed true to the core brand and branding which was still desired.

The original branding drew heavily upon a concept of the topographic landscape and whilst this foundation helped development, it needed to evolve and align with a broader SBS brand aesthetic and conceptual framework. Having to maintain the same font, a need for super simple typographic layout with room for flex and a very large colour palette proved a challenging base to build on. However, we developed a simple, sophisticated and unified toolkit that works across media platforms. Through careful consultation and assessment, we developed a path that built on the brand foundation and met the practical needs to multi-platform brand communications.

Early Developments

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