The Hot Chicken Project
Client
Branding. Design. Content
Services
Top chef Aaron Turner continues his culinary domination of G-Town, slinging some damn fine hot chicken and serving up sweet-ass natural wines. Good times only.
The Hot Chicken Project
Brand Identity
Logo Design
Branding
Signage
Merch
Content
Deliverables
Kin Things
Credits
When Aaron Turner (IGNI and THCP owner/chef) painted the picture of a destination for good food, good wine, good beer and good vibes we started drooling a little at the prospect of developing the brand and identity for it. The picture got sweeter when we heard we’d be paid with a lifetime supply of the spicy chook.
THCP draws inspiration from the Hot Chicken found in Nashville, USA. This flaming hot dirty bird has street food origins with a rich cultural heritage. Nashville itself is a hot bed for music and culture and it’s these good vibes that THCP has captured and brought to Australia. We wanted to channel this and bring in Turner’s own flavour.
THCP is exploring new territories with its ‘Good Vibes Project’ - badass guest chefs and salacious shin-digs.A meeting place with good food, good people and good vibes. It’s as much about the experience as it is the food. That sweet, sweet food!
