CommBank
Client
Directing. Production. Post
Services
CommBank required campaign creative for the relaunch of their Goal Tracker app. We developed a flat-lay visual approach that worked in static and stop-motion across all platforms.
CommBank Goal Tracker
Campaign Creative
Creative Direction
Production
Directing
Key Art Stills
Post Production
Deliverables
Creative Direction - Kin
Stylist - Adam Powell
Retouching - Kin
Post Production - Kin
Credits
For the launch of the CommBank Goal Tracker App we developed some fun and dynamic creative that explored some everyday goals - Travel and Moving. We utilised a flat lay aesthetic that allowed us to create static hero imagery and stop-motion animation in various framings for online, digital and social.
Art direction was key, creating something visually striking and interesting, whilst aligning closely to the CommBank brand identity. A flexible, large-scale, master stop-motion piece was created for Travel and Moving, piecing the flat lay captures into a single, flexible video that worked across 16x9, 1x1 and 9x16 ratios. The same approach was taken for the static key art, creating large, print-ready master images. Hands & App content was shot separately and composited with the hero videos and static images.
In addition, we created a set of infinite loops, similar to cinemagraphs, for use on social channels and others.
