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Directing. Production. Post


CommBank required campaign creative for the relaunch of their Goal Tracker app. We developed a flat-lay visual approach that worked in static and stop-motion across all platforms.

CommBank Goal Tracker

Campaign Creative

Creative Direction



Key Art Stills

Post Production


Creative Direction - Kin

Stylist - Adam Powell

Retouching - Kin

Post Production - Kin


For the launch of the CommBank Goal Tracker App we developed some fun and dynamic creative that explored some everyday goals - Travel and Moving. We utilised a flat lay aesthetic that allowed us to create static hero imagery and stop-motion animation in various framings for online, digital and social.

Art direction was key, creating something visually striking and interesting, whilst aligning closely to the CommBank brand identity. A flexible, large-scale, master stop-motion piece was created for Travel and Moving, piecing the flat lay captures into a single, flexible video that worked across 16x9, 1x1 and 9x16 ratios. The same approach was taken for the static key art, creating large, print-ready master images. Hands & App content was shot separately and composited with the hero videos and static images.

In addition, we created a set of infinite loops, similar to cinemagraphs, for use on social channels and others.

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