Creative. Directing. Production.
Commonwealth Bank updated its branding and commissioned us to bring the new look to life through the development of a Photographic Brand Library.
CommBank Photo Library
CBA Senior Brand Manager - Andy Sutherland
CBA Marketing Manager, Brand - James Plummer
CBA Senior Manager, Creative Services - Adam Levee
CBA Creative Services Manager - Brittany Kettlewell
CBA Creative Services Manager - Sarah Downs
Photographer - James Horan
Creative Direction - Kin
Production - Kin
Producer - Henry Richardson
Post Production - Kin
CommBank tasked us to provide a photographic library tied to their updated brand positioning and referencing a series of key business pillars. We teamed up with Photographer James Horan, whose polished yet relaxed personal style was suited to Commbank’s updated approach. The photographic project required us to fully produce and post-produce the creation of 80 ‘hero-images’. Creative scenarios and subject matters were developed to reflect specific pillars of the bank, a variety of customer bases and the projected needs for brand-based image use.