Branding. Identity. Design.
Belle's Hot Chicken, aka delicious hot chicken. Brought to Australia by two of Australia's top chefs deserving of a tasty brand identity worthy of its tender delights. We obliged.
Belle's Diners Branding
Chefs Aaron Turner and Morgan McGlone joined forces to bring Nashville’s iconic Hot Fried Chicken to Australia's shores with the opening of Belles Hot Chicken Restaurants in Fitzroy, Richmond and Sydney.
We designed the logo and brand identity with the development of an iconic motif, the 'B' chicken logo mark. Always fun working on logo development and the extension of this into a brand identity that can work across marketing, signage and merchandise.